Marketing rooted in revenue

Marketing services with a business owner mindset.

Who we are

Outwild is a 1-person digital growth marketing consultancy that offers individualized attention, start to finish.

Born out of his experience owning his own online business, Greg Buzulencia developed a process to help businesses efficiently find and reach their target customer, balancing both brand personality and ROI at the center of it.

Our Services

  • SEO

    Search engine optimization and ChatGPT optimization services for small businesses. From website and Google Business Profile audits, to developing and executing an SEO-focused content strategy, we help you get found by the people looking for you organically.

  • SEM

    Google Search and Shopping ads that direct the human beings who are already looking for your products to discover your brand while they’re in a transactional mindset. We focus on brand-aligned revenue results, not vanity metrics.

  • Social Ads

    Instagram, Facebook and TikTok ads to connect your brand voice with the right, high intent audience. We focus on getting your message out to the right people instead of the most people, while holding ourselves accountable to your ROI.

Our thesis

You built a product or service that people love. Now you want to find more people who love it. How do you do that?

We start by listening to your own expertise on your customers, add data to learn more about their behavior, and test new ways of reaching them.

We take what you’ve built and start retargeting your existing site visitors first. Using a data-backed, brand-aligned approach we reach those who are already on the fence about a purchase, and give them a friendly nudge.

Next, we find more people just like your existing customers, and discover where they are looking for products and services like yours - building campaigns rooted in your brand voice, adding data, and optimizing for revenue. We experiment, use data to learn, and iterate until we have a campaign that’s both personable and profitable.

About me

Hi, I’m Greg - a business owner turned marketing consultant. For the past 20 years I’ve owned and grown small businesses and startups. As a founder and business owner there wasn’t time or money to waste on vanity marketing. We needed fuel for the business to grow. Today, I consult small businesses and startups on targeted marketing with that business owner mindset.

I’m passionate about entrepreneurship, outdoor adventure, and big ideas.